THE BIGGEST CHALLENGE FOR ANY ENTREPRENEUR IS GETTING NOTICED. It's noisy out there! Making it in today's overcrowded marketplace depends less on baking a better bagel and more on branding it, less on having a Harvard MBA and more on being a star. It's about capturing the scarcest commodity of all--your market's attention. A fresh, fun, fast-paced read, Step Ito The Spotlight! reveals the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to stand out and get noticed. Building on a foundation of marketing scenarios, Marlboro to Coca-Cola, Buckley's Mixture to Harley Davidson, the author draws insights from the colorful world of show business, lessons about creating an irresistible persona or brand. Bursting with stories from television, movies, music and theater (and the celebrities in those arenas), this book examines what it takes to become a star on the business stage and beyond. The reader is challenged with questions like: Do you want to be a truffle or a Hershey bar? Who would you rather be? Batman or Robin? You'll get a provocative take on: Positioning: Be Your Own Casting Director Branding: "I'm Ready For My Closeup, Mr. DeMille" The 30 Second Infomercial: Don't Step Onto The Stage With a Lousy Script Humor in Business: Humor is Not a 4 Letter Word Creating a Following: Build Your Own Fan Club Publicity: How to Get Your Face in the Newspaper Without Robbing a Bank! It's a bold manifesto on how to get seen, get heard, get noticed and get known, how to catapult yourself or your brand into a starring role!